A refreshing new look
WhiteWater West is the world’s leading supplier of custom slides, interactive amusement experiences, and pretty much anything else you would need to build a best-in-class wet or dry attraction.
Drive worked collaboratively with the WhiteWater team to design a new web platform that not only spoke to the sense of “wow” an end consumer experiences at a park, but also provided an amazing user experience for their B2B customers.
Geotargeting for a global business
WhiteWater works with a wide range of clientele all over the world and wanted the new site to provide their users with an intuitive experience.
The new site features full Chinese and Spanish versions, which are served up based on the users IP address when they access the site.
A few cards up our sleeves
The new site has a whole lot of information that needs to be communicated to visitors, both visually and in text. To accommodate this, we designed a visual language that would allow for multiple types of cards to be created while maintaining a sense of consistency across the site.