WhiteWater

A stunning new look for a global leader

A refreshing new look

WhiteWater West is the world’s leading supplier of custom slides, interactive amusement experiences, and pretty much anything else you would need to build a best-in-class wet or dry attraction.

Drive worked collaboratively with the WhiteWater team to design a new web platform that not only spoke to the sense of “wow” an end consumer experiences at a park, but also provided an amazing user experience for their B2B customers.

Geotargeting for a global business

WhiteWater works with a wide range of clientele all over the world and wanted the new site to provide their users with an intuitive experience.

The new site features full Chinese and Spanish versions, which are served up based on the users IP address when they access the site.

A few cards up our sleeves

The new site has a whole lot of information that needs to be communicated to visitors, both visually and in text. To accommodate this, we designed a visual language that would allow for multiple types of cards to be created while maintaining a sense of consistency across the site.

Truth in numbers

With an organization that spans the entire globe and speaks to so many different audiences, tracking and measuring the success of the site is vital to demonstrate ROI on the project.

We worked collaboratively with our sister-agency, 6S Marketing, to ensure that the site not only performs well at launch, but we’re continuing to optimize for performance and conversion.

125+

Client leads generated

21%

Increase in session duration

250+

Goal conversions

7%

Drop in bounce rate