UX 101: How to Organize Your eCommerce Store
A guide to organizing your eCommerce store when Martha Stewart isn't free to help you out.
Thoughtful, well-organized and user-friendly eCommerce stores can help your business gain revenue and reduce client frustration. This brings up the question, how should you organize your eCommerce store? What you’re looking for is a way to help your online shoppers instantly find whatever they’re looking for, in order to capture maximum revenue per visit.
Here are some ways to organize your eCommerce store!
Exact Organization Schemes
Sometimes the answer is right in front of you. The simplest way you could organize your online store would be by product name. This works well when products have a standard recognizable and universal name.
Organizing your products by time would be smart if your company releases products that are very time-sensitive, such as fashion. Fashion companies arrange their products by seasons to make product searching and browsing easier.
When location of product is critical, organizing your product based on department would be wise. Ikea would be the best example of using household locations to separate products.
Subjective Organization Schemes
Specific subject matters could be broken down into categories where your audience can shop through. Check out how we organized Vitasave’s products with this scheme.
When you’re organizing products, you want to think about how your user will interact with the product. How will they use your product? What are their goals? This could also be another method of product arrangement on your eCommerce site. MEC does this very well with organizing product based on activities, e.g. climb, bike, hike…etc.
Are your products separated by audience characteristics? If so, you could also organize your products based on this. A lot of stores separate their store based on gender; however, this could get tricky because you would have to further breakdown products after gender. Adidas mixes audience and task in this case.
Think it through! Draw out a product tree before you make your next move. Your product tree could also add onto the structure of your sitemap. Whether it is topic organization or geographically schemed, just make sure it is intuitive and easy for your audience.
If customers can’t find a product, they can’t buy it.